Implementation Analyst
One Day a Week Based in the West Midlands
Key Responsibilities
- Create and manage a robust process for tagging and data layer implementation.
- Define data layer requirements and collaborate with developers to integrate them across digital assets.
- Implement, debug, and troubleshoot analytics and marketing tags.
- Ensure high-quality data tracking and business reporting accuracy.
- Develop and maintain best practices for tagging implementation.
- Communicate tracking requirements to both technical and non-technical stakeholders.
- Support A/B and multivariate testing (MVT) aligned with business objectives to optimize digital conversion funnels.
- Lead the end-to-end delivery of A/B testing, from hypothesis creation to post-test analysis.
- Partner with digital product owners and oversee relationships with third-party digital agencies.
If your experience is limited to analyzing pre-received data rather than implementing and pulling data from source, this role is not the right fit for you. This position requires hands-on implementation skills, including defining and maintaining robust tagging processes, working with developers, and ensuring high-quality data tracking.Required Skills & Experience
- Proven experience as an Analytics Implementation Specialist, Digital Analyst, Web Analyst, or Web Developer.
- Strong experience with Tag Management Systems, ideally Google Tag Manager (GTM).
- Proficiency in Google Analytics (GA4), Firebase, or similar analytics tools.
- Solid understanding of web technologies such as HTML, CSS, and JavaScript.
- Experience in mobile app tracking and measurement is an advantage.
- Hands-on experience using A/B testing tools(e.g., Optimizely or similar).
- Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-specialists.
- Strong experience in stakeholder management at various levels.
- Ability to thrive in a fast-paced, multi-brand environment.
This is an exciting opportunity for someone with hands-on experience in data extraction, tagging, and implementation, looking to take ownership of a critical data strategy. If you have the required expertise and want to be part of a forward-thinking team, we’d love to hear from you!
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